The Charisma Myth by Olivia Fox Cabane Summary


the charisma myth

The Book in 1 Sentences

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism


Charisma has been turned into an applied science. What this book does is translate the science into practical, immediately applicable tools, with measurable results. You’ll learn charisma in a methodical, systematic way, with practical exercises immediately useful in the real world.


And, unlike those of us who learned by trial and error, you won’t have to waste any time figuring out what works and what doesn’t. You can go straight to the tried-and-true tools that really do enhance charisma. ...


This book will guide you through that process. It will give you concrete tools for projecting the three crucial aspects of charisma: presence, power, and warmth.


As you use them, you will experience an increased sense of personal magnetism—and if it was already strongly present, you’ll gain finer control over that charismatic power. You’ll learn how to harness it and how to skillfully wield it. You’ll also learn how to choose the right kind of charisma for your personality and your goals in any situation. ...


What you’ll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You’ll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every time you meet someone, you’ll get an opportunity to experiment. ...


You’ll learn how to become more influential, more persuasive, and more inspiring. You’ll learn how to exude charisma—the ability to move through a room and have people go, ‘Wow, who’s that?’” ~ Olivia Fox Cabane

the charisma myth book summary

5 BIG Ideas

The Charisma Myth Book Summary

1. Charisma is a skill

“Whether you think you already have some charisma and would like to take it to the next level or you’ve been wishing for a bit of that magic but think that you just aren’t the charismatic type, I have good news: charisma is a skill that you can learn and practice.”


“Consciously or not, charismatic individuals choose specific behaviors that make other people
feel a certain way. These behaviors can be learned and perfected by anyone. In fact, in controlled laboratory experiments, researchers were able to raise and lower people’s levels of charisma as if they were turning a dial.


Contrary to commonly held charisma myths you don’t have to be naturally outgoing, you don’t have to be physically attractive, and you won’t have to change your personality. No matter where you’re starting from, you can significantly increase your personal charisma and reap the rewards both in business and in daily life.”


“We understand that proficiency at chess, singing, or hitting a fastball requires conscious practice. Charisma is a skill that can also be developed through conscious practice, and because we’re interacting with people all the time, we get to use our charisma tools on a daily basis.”

2. Charisma = Presence + Power + Warmth

“Charismatic behavior can be broken down into three core elements: presence, power, and warmth. These elements depend on both our conscious behaviors and on factors we don’t consciously control. People pick up on messages we often don’t even realize we’re sending through small changes in our body language. ...


In order to be charismatic, we need to choose mental states that make our body language, words, and behaviors flow together and express the three core elements of charisma. Since presence is the foundation for everything, that’s where we’ll start.”

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#1: Presence

“The good news is that even a minor increase in your capacity for presence can have a major effect on those around you. Because so few of us are ever fully present, if you can manage even a few moments of full presence from time to time, you’ll make quite an impact.”


“Few things impair charisma more than bad eye contact and few things gain you charisma points more than improving your eye contact.


“Remember that every time you bring yourself back to full presence, you reap major rewards: you become more impactful, more memorable, and come across as more grounded. You’re laying the foundation for a charismatic presence.”

#2: Power

“Being seen as powerful means being perceived as able to affect the world around us, whether through influence on or authority over others, large amounts of money, expertise, intelligence, sheer physical strength, or high social status. We look for clues of power in someone’s appearance, in others’ reaction to this person, and, most of all, in the person’s body language.”

#3: Warmth

Warmth, simply put, is goodwill toward others. Warmth tells us whether or not people will want to use whatever power they have in our favor. Being seen as warm means being perceived as any of the following: benevolent, altruistic, caring, or willing to impact our world in a positive way. Warmth is assessed almost entirely through body language and behavior; it’s evaluated more directly than power.”


“Warmth is one of the key components of charismatic behavior. It can make people like you, trust you, and want to help you. Unfortunately, for many people, warmth isn’t an obvious, easy feeling to access; it just doesn’t come naturally.


Many of my clients confide in their first session that they aren’t quite sure what warmth should feel like. In fact, I often hear new clients worry: ‘But what if deep down I’m actually heartless? What if I just can’t access warmth?’


The good news is I can absolutely guarantee that you’re not heartless, and I know for sure that anyone can learn to better express warmth.”

3. Handling internal discomfort

“You’ve already acquired important insights about the way physical and mental discomfort can handicap your personal charisma potential. In this chapter, you’ll gain the tools to put these insights into practice, surmount the obstacles, and successfully handle almost any internal discomfort. 


No matter what difficult feelings arise—self-doubt, impatience, annoyance, irritation—you’ll be able to confidently handle them.


Skillfully handling any difficult experience is a three-step process: destigmatize discomfort, neutralize negativity, and rewrite reality. Let’s get started.”


“Rewrite reality by considering a few helpful alternatives to your current perspective. For maximum effect, write down your new realities by hand and describe them in vivid detail.”

4. Visualization is a miracle method

“Because of its powerful mental and physiological effects, visualization is one of the most effective charisma-boosting tools available. The right visualization can help you increase your internal feeling of confidence as well as your ability to project it.


Just by using the right mental images, your subconscious mind will send a remarkable chain reaction of confidence signals cascading through your body. In fact, you can display nearly any body language just by picking the right visualization. ...


Visualization is indeed a powerful tool. Of all the charisma-boosting techniques, this is the one I recommend making a permanent part of your toolkit. If you gain nothing else from this book, this one technique will make a critical difference in your charisma.”


“Imagine a past experience when you felt absolutely triumphant—for example, the day you won a contest or an award.”


“the actors strive to become the characters they were aiming to play.”


“Visualization is truly a miracle method, helping you boost confidence, emanate warmth, replace anxiety with calm serenity, or gain access to whichever emotion you’d like to feel and then broadcast it through your body language.”

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5. Signs of confidence

“Because we can’t peer into people’s hearts and minds, we assume attributes from the values we observe. When someone displays high confidence through their body language, we tend to assume they have something to be confident about: people simply accept what you project.


Any increase in the amount of confidence your body language projects will bring you major charisma rewards.


Projecting power and confidence is what allows you to emanate warmth, enthusiasm, and excitement without coming across as over-eager or subservient. Because body language is wired so deeply within us, signs of confidence (or lack thereof) in someone’s body language have veto power over all other signs of power. 


No matter how many signs of power and high status we may project through our appearance, title, or even others’ deference, a body language of insecurity will kill charisma on the spot. On the other hand, a body language of confidence can endow its bearer with charisma even when no other power signs are present.”

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That was my QUICK overview of some of the big ideas of The Charisma Myth by Olivia Fox Cabane. If you’re interested, get your copy. There is a HUGE amount of life-changing ideas in this book, and we’ve only touched on a tiny bit of it.

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