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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Paperback – February 16, 2016

by Ray Edwards (Author)
4.6 4.6 out of 5 stars 1,094 ratings
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This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.
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Previous page
  1. Print length
    186 pages
  2. Language
    English
  3. Publisher
    Morgan James Publishing
  4. Publication date
    February 16, 2016
  5. Dimensions
    5.5 x 0.4 x 8 inches
  6. ISBN-10
    161448502X
  7. ISBN-13
    978-1614485025
  8. See all details
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Editorial Reviews

About the Author

Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Product details

  • Publisher ‏ : ‎ Morgan James Publishing; Reprint edition (February 16, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 186 pages
  • ISBN-10 ‏ : ‎ 161448502X
  • ISBN-13 ‏ : ‎ 978-1614485025
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.5 x 0.4 x 8 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 1,094 ratings

About the author

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Ray Edwards

Ray Edwards

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Ray Edwards is a Communications Strategist, Copywriter, and author of the Amazon Best-Seller “How to Write Copy That Sells” and the thought-provoking book “Read This or Die!: Persuading Yourself To a Better Life”. He is also the host of the top-ranked Podcast, The Ray Edwards Show (with over 2 million downloads). Ray has worked on copy and marketing with some of the most powerful voices in leadership and business. His marketing ideas and persuasive writing have helped generate an estimated $500 Million in revenue for clients like New York Times best-selling authors Tony Robbins, Michael Hyatt, Dan Miller, Jeff Goins, Jack Canfield, Mark Victor Hansen, Jeff Walker, and more. He has been featured on Forbes.com, SocialMediaExaminer.com, and Entrepreneur.com.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,094 global ratings
🙌 I Am Not Afraid Of Copy Writing 😁
5 Stars
🙌 I Am Not Afraid Of Copy Writing 😁
This book has to be the best copy writing book out on the market.I'm not afraid of Writing copy anymore!His system is simple and actionable.I especially like at the end of every chapter he has an over to recap.
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Top reviews from the United States

Shakti Chauhan
5.0 out of 5 stars I wish every book was so succinct
Reviewed in the United States on May 1, 2024
Verified Purchase
Great Read. A lot of valuable and practical information penned down in a simple and straight forward manner. I realized how pleasant it is to read material organized in Bullet Points.

Great Book!
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Shane Hazlewood
5.0 out of 5 stars Learn an Ethical Way to Write Persuasively!
Reviewed in the United States on March 17, 2020
Verified Purchase
If you are tired of marketing and promoting your products, services and ideas and not getting anyone to listen, get a copy of this book now!

If you think all salespeople as slimy snake oil solicitors who don’t care about anything but making a quick buck and moving on, you don’t know people like Ray Edwards, who wrote this book to dispel that myth.

You can sell by presenting facts, feelings, true stories, well-worded headlines, and varied-style bullet points, in a memorable formula that helps you P.A.S.T.O.R., or take care of your customers, just as a shepherd cares for their sheep.

Read it, listen to it and take notes, then take action with the free video quick copy course included as a link to the author’s website and start persuading people on a hassle-free, unforced way, and start getting cash flowing into your bank account immediately!

I really like this book because I wanted to learn how to persuade people to buy something, but only if it’s what they really need.

It’s not your typical sales-y way of making people feel guilty or tricked into buying something they don’t want or need.

The book is logically outlined according to the structure of a sales letter, and gives you lots of tips, tricks, and secrets to helping people know about, feel, and understand what they get when they buy what you’re offering.

I’ve been listening to Ray Edward’s podcast for years and have enjoyed getting to know him and what he does to serve business owners, teaching them how to write great, persuasive copy. By the way, copy is every word you write to promote anything, from emails to videos and everything in-between!

You also get a chapter summarizing product launches, which is everywhere online these days, and is bringing people lots of cash flow serving their customers with each new product or service they create, and getting them new customers quickly to boot.

So, stop suffering from your sales slump or even your soul-sucking job, and learn how to increase your business or your personal cash flow by writing persuasive copy ethically!
4 people found this helpful
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Great condition..... like new. Thanks
5.0 out of 5 stars Great book.... I love Ray Edwards...Edward's.... clear, solid, honest advice
Reviewed in the United States on February 17, 2024
Verified Purchase
I use this book to help organize what I write
Ray Edward's is one of my mentors.
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Average Reader
4.0 out of 5 stars Good introduction to the craft.
Reviewed in the United States on August 29, 2016
Verified Purchase
Ray lines out an effective and easy-to-understand approach to writing copy in your business. He gives a plethora of lists to go through to make sure your copy has all the needed parts of a sales letter. He covers areas such as: copy for product launches, sales letter copy, examples of bullet lists, headline examples, and more. He covers it all in this book.

I only wish I had access to some of his swipe files or examples to study through along with th book. Overall it was a great purchase.
5 people found this helpful
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Mike Boyd in Tennessee
5.0 out of 5 stars You have to read this book
Reviewed in the United States on January 13, 2024
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This book is filled with great ideas that can get your business more results. You can also use the ideas to start your own business helping others get results. Well worth the time and money to invest in yourself.
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Dr. Michael Hudson
5.0 out of 5 stars A Master Teacher Shares Exceptional Insights!
Reviewed in the United States on March 11, 2016
Verified Purchase
To say that Ray Edwards is a master at copywriting is the ultimate understatement. But more important than that, he is a gifted teacher who knows how to make information both approachable and applicable, not to mention relevant to anyone who is seeking to improve their results!

There are many things I could say about the power of the copy in this book...the insight it reveals in its formatting, the power it delivers in its structure, and the comfort that it delivers in its style would top my list. You can't help but learn how to write better copy just by reading it, and the step-by-step recipe it offers for writing the copy you need to deliver value to those you serve is as easy to follow as it is powerful.

Bottom Line...

If you want to improve the copy you write to sell ideas, products, or services, you need to read this before you write another word.

If you want to improve all of your communications and increase your impact, you need to read this before you send another e-mail, write another social media post, or develop your next presentation.

If you want to become more effective at delivering your message to the world, you need to read this book before you talk to the next person about your vision.

My recommendation...get two copies...one for your home and one for your office. Read the one you keep at home and learn from it. Use the one in your office as a reference when you get stuck or need to know the next step in whatever it is you are writing...that is the way you will get your 'Most Wanted Result' from the copy that master copywriter and teacher Ray Edwards shares in this book.
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Taher Abdel-Hameed
5.0 out of 5 stars A Generous Books on Copywriting for Entrepreneurs and Marketers!
Reviewed in the United States on February 6, 2022
Verified Purchase
I found this book very helpful to enhance my copywriting skills. The main framework PASTOR is amazing, memorable, and I helped me to craft better copy.
I can easily second Michael Hyatt's testimonial, "Ray ... the best copywriting teacher I know!"
** Pros:
- Practical tips and strategies
- Step by step guides and frameworks
- Most of examples on service/coaching/training providers (which is great for me and similar audience)
- Hints on ethics throughout the process
- The accompany free training videos and template that included with book purchase are amazing and to the point. In approx. 45 min will get more than 70% of the main book concepts.
- Good summary after each chapter

** Cons:
- I think those who sell physical products especially if cheap price may find examples not so related to them.
- Some religious metaphors, for me it's acceptable but maybe off to some other people.

I really Thank Ray Edwards for delivering such GREAT VALUE.
4 people found this helpful
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Top reviews from other countries

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Osvaldo J
5.0 out of 5 stars Excelent!
Reviewed in Brazil on August 7, 2022
Verified Purchase
Must to read book for every marketer out there.

Copywriting is a skill that no salesman or marketer can ignore these days.
One person found this helpful
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M.T
5.0 out of 5 stars Absolut geeignet für Anfänger und fortgeschrittene copywriter
Reviewed in Germany on September 18, 2023
Verified Purchase
Das Buch von Ray Edwards zeigt klar auf, wie Copywriting funktioniert. Er Zeigt dir die wichtigsten Elemente die teil jeder mail, ad oder anderweitigen copys sein sollte.

Du kannst das Buch super durchlesen, durcharbeiten und ebenfalls für dich wertvolle templates bauen. Das Buch hilft dir Struktur in deine Ads zu integrieren, zeigt dir zunächst das konstrukt aus der vogelperspektive und geht dann auf die Bestandteile ein. Z. B. P.A.S.T.O.R, eine Akronym für Person (Problem, Pain), A für Amplify (die Probleme und den Schmerz), S für Story, T für Transformation und O sowie R für Offer und Response. Alles Punkte die Teil deiner Ads sein sollten.

Absolut empfehlenswertes Buch!
One person found this helpful
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Massimo Cuomo
5.0 out of 5 stars Se volete apprendere una buona tecnica di vendita questo è il libro giusto per voi.
Reviewed in Italy on April 19, 2023
Verified Purchase
L'ho comprato per vendere i miei servizi aziendali applicando il format suggerito; devo dire che ho avuto buoni risultati.
E' pratico, chiaro e dettagliato per l'argomento.
Certo è scritto in inglese ma è comprensibile e di facile lettura.
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Agata
5.0 out of 5 stars bueníssimo
Reviewed in Spain on January 13, 2023
Verified Purchase
Lo he leído varias veces. Muy bueno!
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Guru Bakyesvara Pandiyan
5.0 out of 5 stars The only book you need to kick start your copy writing journey
Reviewed in India on May 11, 2022
Verified Purchase
I really loved the whole content which cle1arly helped to improve our copywriting techniques especially in writing sales letter and email copies.
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