Best Marketing Books
Looking for good marketing books to read? This is my recommended list of the best marketing books and best sales books of all-time. Go ahead and check them out.
Top Marketing Books
> In this book Robert Cialdini explains how to prepare people to be receptive to a message before they experience it.
> Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”Find out more about this book >>
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
> When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
> There are laws of nature, so why shouldn't there be laws of marketing?
> In this book, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace.. Find out more about this book >>
> What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Permission Marketing: Turning Strangers into Friends and Friends into Customers
> The groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it...
Purple Cow: Transform Your Business by Being Remarkable
> You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? Find out more about this book >>
> Influence, the classic book on persuasion, explains the psychology of why people say "yes"―and how to apply these understandings.
> You'll learn the six universal principles, how to use them to become a skilled persuader―and how to defend yourself against them... Find out more about this book >>
Made to Stick: Why Some Ideas Survive and Others Die
> Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas?
> In Made to Stick, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps"...Find out more about this book >>
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
> Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses... Find out more about this book >>
> Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors... Find out more about this book >>
This is Marketing: You Can't be Seen Until You Learn to See
> Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour... Find out more about this book >>
Building a StoryBrand: Clarify Your Message So Customers Will Listen
> Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services... Find out more about this book >>
> Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so... Find out more about this book >>
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
> Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant... Find out more about this book >>
Best Sales Books
Never Split the Difference: Negotiate as if Your Life Depended on It
> A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation... Find out more about this book >>
To Sell Is Human: The Surprising Truth about Moving Others
> Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now... Find out more about this book >>
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
> In this book Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use... Find out more about this book >>
> How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts?.. Find out more about this book >>
The Challenger Sale: Taking Control of the Customer Conversation
> What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them... Find out more about this book >>
> The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve?sales, marketing, management, and more... Find out more about this book >>
> A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas - or anything else - this book is for you... Find out more about this book >>
> Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind... Find out more about this book >>
The Psychology of Selling: Increase Your Sales Faster and Easier than You Ever Though Possible
> In this book, Brian Tracy teaches a series of ideas, methods, strategies, and techniques that can be used immediately to make more sales, faster and easier than ever before... Find out more about this book >>
Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say YES!
> Doctors, housewives, ministers, parents, teachers...everyone has to "sell" their ideas and themselves to be successful. This guide by America’s #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!"Find out more about this book >>
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
> The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team... Find out more about this book >>
Sell Like Crazy: How to Get as Many Clients, Customers and Sales as You Can Possible Handle
> Sabri Suby, (founder of King Kong, Australia's fastest growing digital agency) is finally revealing the system he's used to go from $0 to $10m+ in annual revenue... And make over $400m in sales for his clients - in 4 years flat!.. Find out more about this book >>